CSR: a performance lever for companies

Performance & CSR for companies

Are CSR and performance incompatible with each other? Definitely not! CSR (corporate social responsibility) is based on three pillars: ecological (reducing your carbon footprint), social (inclusion of people and employee health) and economic (seeking profit, particularly through innovation).


Far from being opposites, ecology and economy go hand in hand today, and CSR is proving to be a performance lever for companies. Here's why.

CSR, an attractive and global performance tool for companies

All senior managers are well aware that engaged and motivated employees will be a source of productivity for the company. Conversely, companies with significant staff turnover will suffer from a decline in performance, because it takes time to train new employees, so they will only become fully effective several months after starting their jobs. It is therefore important to retain employees, engage them and know how to encourage them to give the best of themselves.


CSR is an excellent way to consolidate corporate values and strengthen team cohesion. CSR motivates and, above all, gives meaning to everyone's work as companies seek to work, in their own way, for the planet and for people. A company that is committed to the environment will make its employees want to take part in this great collective adventure.


Companies with an environmentally responsible and social strategy are also more able to attract talent. Young graduates, from a generation where ecological concerns are particularly prevalent, will pay particular attention to the values of their future employer.


Thus, some companies such as Olinn are implementing ways to ensure the cohesion and social integration of everyone through, in particular, the creation of inclusive jobs. For example, they can become disability-friendly companies, by supporting professional projects for disabled employees. Today, 60 people work in Olinn workshops refurbishing IT equipment and mobile devices.


Having a consistent CSR strategy helps make your employer brand a decisive factor for people joining your company. This is a significant advantage for sectors facing difficulties in hiring.

CSR, great for your image

Consumers are becoming more and more aware of social and environmental issues. They are paying more attention to where products come from, how a company's employees are treated, and the carbon footprint of the goods and services they purchase. Having an honest CSR strategy, carefully selecting suppliers and using short channels can give a company a real competitive edge.


Reducing waste, paying attention to materials used, implementing an equal pay policy, complying with occupational health and safety rules, and considering employee wellbeing are all elements that you can put in place and promote in your company.

Once you have established your CSR strategy and trained your teams in these values, you will need to communicate what you are doing effectively and honestly, in order to shape a positive image: the image of a company that is committed to people and the environment.


👉 Also read: Managing WEEE, a priority for the planet

CSR, a guarantee of financial performance

Keeping your energy costs down

Some CSR actions let you achieve substantial savings. For example, reducing your energy consumption will reduce your bills! Thus, even though carrying out insulation work costs a certain amount, you will ultimately receive a substantial return on the investment (while helping the planet at the same time). In addition, by favouring short channels, you are keeping transport costs down. CSR enables you to trigger a virtuous circle.


Operating leases, a CSR and advantageous solution

Among the tools available for implementing your CSR policy, operating leases are very interesting, because they enable you to move from the ownership to the functional economy. Practically, they mean that you pay only to use equipment, not to own it.

At the end of your contract, the leasing company will be responsible for taking the equipment back and sending it to appropriate channels for recycling, refurbishing, etc. You therefore do not generate waste. There is no question of throwing your obsolete equipment away. Now it's about offering it a new life!


In addition, you can choose new, more efficient equipment that is better suited to your needs and may also be more environmentally friendly, when you want it. This is particularly the case for vehicles, as manufacturers have made major efforts in recent years to make them less polluting.

By regularly renewing your vehicles (and, for example, moving to hybrid or electric vehicles), you will reduce the carbon footprint of your fleet. An impressive way of reconciling economic and ecological efficiency!


👉 Also read : CSR: Operating leases, a way of reducing waste


Olinn supports you in your CSR strategy!